UrbanMixr.uk is a digital culture, city-life and lifestyle publication focused on the United Kingdom. Our editorial policy sets out the principles that guide our journalism. We are committed to accuracy, independence and transparency in everything we publish — from city guides and cultural features to entertainment news and reviews. This policy explains how we produce content, distinguish between editorial and commercial material, and handle sensitive stories. It also clarifies the standards our readers can expect and how we hold ourselves accountable.
Our Editorial Process
Stories are commissioned by our editors based on relevance to UK urban audiences, cultural significance and timeliness. Our team of experienced journalists and contributors research each piece thoroughly, drawing on direct experience — venue visits, event attendance and interviews — as well as reliable sources. The editorial team reviews all content before publication, with final sign-off from the editor-in-chief. For reviews and listings we adhere to specific guidelines, which are detailed in our reviews policy and events listings policy. Fact-checking and source verification are carried out by our Standards & Fact-Checking Lead, Eleni Georgiou, who ensures every article meets our accuracy requirements.
Sensitive Stories
Topics that involve vulnerable individuals, safety concerns, legal matters or potential reputational harm receive additional review. Such material is flagged during the commissioning stage and assessed by the editor-in-chief and, where necessary, our legal and compliance team. This extra scrutiny ensures that our reporting is both responsible and fair, and that we meet the standards expected of a trusted urban lifestyle publication.
Distinguishing Content Types
We clearly categorise every piece we publish:
- News items are factual reports on events, announcements or trends affecting UK city life.
- Opinion pieces express the personal views of the author and are labelled as such in the headline or byline area.
- Features offer in-depth exploration of a subject, often combining reporting with analysis.
- Reviews are based on first-hand experience by a writer who has visited a venue, attended an event or used a product, and they follow the standards in our reviews policy.
- Guides provide curated recommendations and practical information for readers.
- Listings supply event details, dates and venues; our approach is outlined in the events listings policy.
- Sponsored content is clearly labelled as ‘Sponsored’ or ‘Partner Content’ and is produced in collaboration with commercial partners.
- Affiliate links are always disclosed within the article, allowing readers to know when we may earn a commission from a purchase or booking.
Our sponsored content policy provides further detail on how we manage commercial material.
Article-Level Transparency
Every article carries the author’s byline and a clear publication date. Where a writer has received press access, complimentary tickets, hosted experiences or any form of editorial consideration, that is noted in a disclosure statement within the article. We link to our reviews policy and events listings policy to give readers fuller context about how such access influences our reporting. This practice allows our audience to assess potential biases and make informed judgements about the content they consume.
Independence and Commercial Relationships
UrbanMixr.uk is operated by Aegean Urban Media Ltd., a private company limited by shares registered in Cyprus. Editorial decisions are made independently and are never determined by commercial interests. Our funding comes from display advertising, affiliate links, sponsored content, newsletter sponsorships and partnerships, but these relationships have no influence on our editorial conclusions. Full details of our ownership, funding sources and advertising practices are available at our ownership and funding page and in the advertising and affiliate disclosure.
Use of AI and Automation
We may use digital tools to assist with research, editing, formatting, translation, metadata, headline suggestions, summaries, transcription and listing organisation. All published editorial content is reviewed by a human editor, and we never allow AI to fabricate quotes, sources, interviews, bylines or expert profiles. Our AI and automation policy contains a fuller explanation of the tools we use and the safeguards we apply.
Complaints and Corrections
If you believe we have published an error or wish to raise a concern about any aspect of our journalism, please contact our editorial team. We have a formal complaints procedure that explains how we investigate and resolve issues; it can be found at our complaints procedure page. We also maintain a corrections policy for factual mistakes, ensuring that any inaccuracies are promptly amended and noted.
We are committed to upholding the highest journalistic standards while serving our readers with engaging, reliable and trustworthy content about UK city life. This policy is reviewed regularly to reflect evolving practices and feedback from our audience.