UrbanMixr.uk creates sponsored content in partnership with brands, venues, and cultural organisations that are relevant to our readership. This policy explains how we produce, label, and manage such content to remain transparent with our audience.
Labelling and disclosure
Every piece of sponsored content is clearly and conspicuously labelled so that it can never be confused with independent editorial. The following labels are used depending on the nature of the partnership:
- “Sponsored by [Brand]” — used for articles, guides or features that have been funded or commissioned by a named brand or organisation. The brand name appears at the top of the page and in relevant metadata.
- “Paid partnership” — applied to content produced as part of a broader commercial agreement, such as a city guide section, a themed series, or a multi-article campaign. The partner is identified at the beginning and end of the content.
- “Promoted venue feature” — used for listings, profiles or previews of specific venues, restaurants, bars or event spaces that have paid to be featured. These are never presented as independent recommendations in the editorial sense.
All sponsored articles, listings and features include a visible disclaimer at the top of the page explaining the commercial relationship. Affiliate links within sponsored content are also disclosed in accordance with our Advertising and affiliate disclosure policy.
Rules and editorial separation
Sponsored content is produced by our commercial team in consultation with the sponsoring partner, but it is always reviewed by the editorial team for factual accuracy, tone and compliance with our standards. The following rules apply:
- No sponsored content may imitate independent editorial voice or suggest independent editorial endorsement.
- All sponsored venue or event listings are clearly separated from unpaid editorial listings and linked to our Events and listings policy, which explains how listings are categorised and prioritised.
- Commercial relationships never determine editorial conclusions. Our editorial team retains final approval over language that could mislead readers.
- Sponsored content must not contain fabricated quotes, false claims, or misrepresentations. All factual claims are checked by the Standards & Fact-Checking team led by Eleni Georgiou (eleni.georgiou@urbanmixr.uk).
Contact and enquiries
For all sponsorship and commercial content proposals, please contact the partnerships team via sponsored@urbanmixr.uk. For complaints about specific sponsored content, please see our Complaints procedure.
Related policies
This policy forms part of our broader commitment to transparency. Please also read our Editorial policy and Ownership and funding page for details on how UrbanMixr.uk is operated and funded.