At UrbanMixr.uk, our city and culture journalism is built on a foundation of trustworthy sourcing. We do not rely on guesswork: every city guide, event preview, food review, lifestyle feature and cultural analysis is underpinned by the same principles that guide our editorial policy and fact-checking policy. Our reporters and editors attend venues, visit festivals, eat at restaurants, explore neighbourhoods and speak directly with organisers, artists and audiences. First-hand experience is the baseline of our UK city coverage – whether that is walking the floor of a new market, sitting in a theatre audience, tasting a tasting menu or testing a public transport route. Where direct attendance is impossible, we verify every claim through multiple independent sources. This page explains where we go for information, which standards bodies guide us, and how you can hold us accountable.
Official and primary sources
When covering UK cities, events, tourism, arts funding, venue regulations and consumer trends, we turn to authoritative public and industry sources. These include, but are not limited to:
- VisitBritain – for national tourism data, destination marketing and visitor statistics.
- UK Government – for legislation, public health guidance, licensing rules, consumer rights and official announcements affecting culture and hospitality.
- Arts Council England – for arts funding, grant recipients, cultural policy and sector reports.
- Eventbrite UK – for event listings, ticketing data and organiser information (used as a reference, not as a sole source).
- Time Out – as a reference for established city listings and event calendars, particularly for cross-checking dates and venue details.
We also consult local council websites, official venue press rooms, trade bodies (such as UK Music, the Night Time Industries Association, and the British Institute of Innkeeping) and national statistical releases from the Office for National Statistics.
Regulatory and standards bodies
Our editorial operations adhere to the highest journalistic and legal standards in the United Kingdom. We voluntarily monitor and follow guidance from the following independent regulators and bodies:
- IPSO – the Independent Press Standards Organisation, whose Editors’ Code of Practice we treat as a benchmark for accuracy, privacy, harassment and discrimination.
- ICO – the Information Commissioner’s Office, whose data protection and privacy regulations govern how we handle reader data, tip submissions and source communications.
- ASA – the Advertising Standards Authority, whose rules on advertising, sponsorship and affiliate content we follow to ensure transparency in all commercial partnerships.
While UrbanMixr.uk is not an IPSO member, we adopt its principles voluntarily. Our editorial team reviews any breach of these standards immediately and publishes corrections or clarifications as needed. For more on how we handle complaints, see our complaints procedure.
What we rely on day to day
In the fast-moving world of city culture and lifestyle journalism, our daily reporting draws on a range of practical and verifiable sources:
- Official venue information – press releases, programme announcements, venue websites, capacity data and accessibility statements.
- Event organiser statements – direct quotes, email responses, phone interviews, press conferences and submitted materials with named contacts.
- Direct interviews – with artists, chefs, venue owners, festival directors, local councillors, tourism officials, community organisers and audiences. All interviews are recorded or noted and attributed unless a clear editorial reason for anonymity exists.
- Venue visits and event attendance – our writers and editors physically attend the majority of events, restaurants, bars and venues we cover. Where this is not possible, we identify the source of the information and explain any limitations.
- Verified social media posts – official accounts of venues, artists, brands and public bodies are used for breaking news and time-sensitive updates, but only when cross-referenced with a primary source or direct contact.
- First-hand reporting – our correspondents live in and travel regularly to the UK cities they cover. They bring local knowledge and independent observation to every piece.
We do not rely on unverified user-generated content, anonymous tips without corroboration, or material generated by artificial intelligence that has not been independently checked. Our AI and automation policy makes clear that all published content is reviewed by a human editor.
How to challenge our reporting
We take accuracy seriously. If you believe an article contains a factual error, a misleading statement, or a breach of editorial standards, we want to know. You can contact us in the following ways:
- Submit a specific correction request to corrections@urbanmixr.uk – our Standards & Fact-Checking Lead, Eleni Georgiou, reviews every request. See our corrections policy for details on how we handle updates.
- File a formal complaint via complaints@urbanmixr.uk – for issues relating to privacy, discrimination, harassment, or significant editorial failure. Our complaints procedure outlines the process and response times.
- Send fact-checking queries to factcheck@urbanmixr.uk – this inbox is managed by Eleni Georgiou and is the fastest route for questioning a specific claim in any article.
We aim to respond to all correction and complaint emails within two working days. Where an error is confirmed, we will correct the article promptly and add a clear correction note at the top or bottom of the piece. For serious breaches, we will publish a formal clarification or, if necessary, retract the article entirely.
To reach our wider editorial team, use editorial@urbanmixr.uk. For contact details of individual editors, visit our Our Team page.